Creating and Maintaining ¶¶Òõ̽̽App Social Media
Branded university social media accounts serve as powerful amplifiers for individual units, departments, and programs. ¶¶Òõ̽̽App students and employees participating in social media usage as an official job function or on behalf of the university must follow the proper steps for ¶¶Òõ̽̽App branded Social Media Accounts.
All new and existing ¶¶Òõ̽̽App-affiliated social media accounts must use an officially designed icon through the Social Media Request process.This ensures all accounts align with ¶¶Òõ̽̽App’s brand standards and are easily recognized by our audiences.
Questions? Contact socialmedia@ung.edu
Before You Start
- Why establish a social media presence?
- What are your goals?
- Can your needs be met through official ¶¶Òõ̽̽App channels? (e.g., Facebook, Twitter, Instagram)
- Plan the type of content you will share and how frequently.
- Ensure a ¶¶Òõ̽̽App faculty or staff member is an administrator at all times.
- Got plans for succession if administrators change?
Request Process
All new and existing ¶¶Òõ̽̽App-affiliated social media accounts must use an officially designed icon developed by Strategic Communications & Marketing. Following this process and guidelines ensure all accounts align with ¶¶Òõ̽̽App’s brand standards and are easily recognized by our audiences.
Moderating & Maintenance
Content Standards:
- Refer to the for guidelines before posting.
- Use this disclaimer for posts:“The postings on this site are my own and do not represent the views of the University of North Georgia.”
- Content should always relate to ¶¶Òõ̽̽App programs, services, or business.
- Do not solicit funds or promote commercial entities.
- Remove posts that violate the terms of service or ¶¶Òõ̽̽App policies.
- Copyright Compliance: Only post content (images, videos, etc.) you own or have permission to use.
- Images: Ensure profile and header images reflect ¶¶Òõ̽̽App’s professional tone.
- Logo Usage: ¶¶Òõ̽̽App logos and branded items must be approved by Strategic Communications & Marketing. Unauthorized use is a copyright violation.
- Adhere to the ¶¶Òõ̽̽App Brand Identity Guide
- Ensure posts are valuable, relevant, and don’t overwhelm your audience.
- Posts with high-quality images (72 dpi) and compelling content get more engagement.
- han one semester may be removed from the directory.
- Use Social Media to Drive Traffic: Link to your department’s website or the official ¶¶Òõ̽̽App site to increase visibility and engagement.
- Share Official Content: Repost content from official ¶¶Òõ̽̽App channels or tag ¶¶Òõ̽̽App’s social media accounts for greater visibility.
- Engage with followers regularly. Handle negative comments professionally and, if necessary, take sensitive issues offline.
- Correct misinformation promptly with factual content and include links when possible. If the topic is controversial, sensitive, or potentially offensive/political, consult with the Strategic Marketing and Communications team at strategiccommunications&marketing@ung.edu for assistance.
- Contact the ¶¶Òõ̽̽App Social Media Manager or Public Safety if comments involve threats, harassment, or violations of policy.
Emergency Communications on Social Media
All crisis and/or emergency communications will be generated by the Office of Strategic Communications & Marketing in conjunction with the ¶¶Òõ̽̽App Department of Public Safety and be posted on the main and accounts.
Departmental and unit social media sites should not speculate or freelance emergency information without central coordination – this can result in the distribution of incorrect information.
